All things encompassing
Forming the foundation of a Earth Moon Sun’s brand identity were the firm’s values; meritocracy (finding the best people for the job in position), pragmatism (doesn’t matter if the cat is white or black as long it catches the mice then it’s a good cat), and honesty we remain honesty in all our ways). These principles are rooted in the organisation’s values and operational realities.
Minimalist website design is an under-appreciated art. We’ve all heard the saying ‘Less is more’. Minimalist website design benefits Earth Moon Sun’s users in the shape of faster loading times and better compatibility between screen sizes. What’s more, a simple UI design is attuned to mobile browsing, without harming the desktop or user experience. Minimalist site design uses a lot of white – or at least uniformly coloured – space. But don’t confuse uncluttered with boring. We design the screen layout with care. The black-and-white colour scheme and conformity of typography of the site keeps the focus on the text.